In the late 1998, a joint venture with Padiberas Nasional Berhad (BERNAS) has given birth to the brand ‘ERA’. It later became a renowned name in almost every household all over the East Coast. 20 years since the incorporation, ERA has built tremendous reputation as a very experienced brand in the processing, distribution and marketing of rice and other food products.

Understanding its audiences, ERA always prioritises quality and affordability, so that all families get to enjoy the best products at the best prices. Therefore, all products are quality assured by BERNAS, and certified halal by JAKIM.




Driven by the true spirit of sharing and togetherness, ERA vows to keep growing, in way to keep fulfilling the people’s needs for great love in great food.